Corporate Vision

To be the globally leading and respected provider for products and services of industrial automation and electric power.

Corporate Mission

Providing the best products and services to allow partners more competitive.

Core Value

Sincere Cooperation, Sustainable Innovation.

Brand Interpretation

"MaxWell" means the best, which is our purpost.


Maxwell symbolizes innovation, value, and teamwork. Maxwell has created and delivered value in the continuous innovation and team work.